Meta’s WhatsApp Integrates With Salesforce- Relief or Chaos?

Background

The sky is the limit for the IT Industry and as it is reaching its heights day by day, there are various developments had been made every single day so everything should be available with one click of your smartphone. As there has been a big change is about to come which could change the history of the salesforce world from ordering something to the way to delivery and payment.

INTRODUCTION

Some days back Mark Zuckerberg Tweeted a post that could bring the whole salesforce industry to the fingertips of the consumer.

This integration of Whatsapp with salesforce is a big step for all the users of salesforce who are running their business over their website, now after integration with Salesforce they can run their business at their fingertips i.e WhatsApp.This integration comes with ease for the consumer who doesn’t have enough knowledge about the technology and how to order an item, with this step consumers can easily avail of any service with one touch on WhatsApp.

Due to this merger salesforce and the E-commerce industry will be on the boom and the market will grow at a bigger level than ever. As WhatsApp Cloud API has jumped into the market consumers will experience a whole new level of experience in purchasing the services at their fingertips.

Effects of this integration

• More Customers will be able to purchase through this advancement 
• As this API is freely available, this can be used in many businesses organization that is based on salesforce.
• This will help to boost the small businesses 
• Ease in interaction and management of the customers
• Improving customer service

To start from somewhere Mark stated “as a part of the pilot for the integration, the L’Oréal group brands will use WhatsApp to reconnect with consumers who had previously left items in a shopping cart and will send them coupons and offers, right on the chat thread,”

He also stated in a post “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come”