The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm.When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use Ambient InfoTech name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
Some Words from Our
We are happy when our customers are too.Read More Testimonials
"Very easy to deal with, job done very well, and in good time. I would definitely hire again. "
"better than expected, everyone need to work with a freelancer like this i recommend 1000%"
“Great communication and excellent knowledge. I will work again with Ambient Infotech”
"What more can I say, I've have been very pleased with the work supplied. It was tricky in parts but I'm very satisfied with the work and the time it took to complete. I will be looking to hire them again in the future."
"Very skilled magento developer who knows how to tackle problems. Recommend him to anyone!"
Did a great and quick job again! Very good. I will work with them again. Highly recommended!
"Amazing Team. Very Patient and experienced. I would recommend them for all your IT related issues. They finished the project on time and i was outside states and did not release their payment even after the project was done but they waited very paitently and made sure that I was satisfied with the work. Thank You for the amazing work and I will definitely hire you for all the work in the future."
"Working with Ambient is smooth and uncomplicated! Strong recommendation! "
"I can t find the right words to describe this Team. They are amazing! Always on time and enormous knowledge. If they bid on your job, accept without hesitation. "