Magento is a leading open source eCommerce platform used by more than 240,000 businesses globally. Initially released back in 2008 and got took over by eBay in 2011 it has grown with leaps and bounds.
Following are few of the many reasons why there is a growing demand of Magento:
1. Security: Yes! Magento is known for it’s security. In eCommerce trust is everything. Security is must. Magento Enterprise edition has Secure Payment Bridge which provides PCI Data Security Standard (PCI PA-DSS).
2. Scalability: A platform is no good if it can’t scale. Scalability & Robustness are it’s prime characteristics.
3. Robust Framework: Magento is considered to be the most robust open source framework suited for eCommerce business. It’s architecture is designed to have several thousand products, users and sustain heavy traffic. It can handle product base, database & traffic hits in millions.
4. Feature Rich: Magento comes with builtin standard features like up-sell, marketing modules, product bundles, stock management etc, which are required in any eCommerce store. At the same time it provides features which supports Multi-lingual, Multi- currency as well as Multi-stores (oh yes! We know you love this).
5. Search Engine Friendly: Every online business needs complete onsite as well as offsite SEO optimization. Magento is very search engine friendly in terms of managing SEO friendly URLs, Meta Description, generating dynamic sitemaps and so on. SEO optimization with Magento becomes very handy specially when the website is having huge among of products.
6. Ease of Third Party Integration: eCommerce platforms needs integration with several third parties like Payment gateways, Merchant APIs, Logistic & Shipping APIs and so on. Magento provides seamless collaboration with various third party providers so your business can have leverage and implementation is simplified.
7. Huge Community Support: Magento being a widely used open source it has lots of community support in terms of the businesses using Magento as well as development community bring out new themes and plugins for the same. It has a very fast growing versatile community.